Plumbing, for the most part, is a local business. If you haven’t thought about optimizing your website by performing Local SEO, that might be why you are not getting customers for your location from the internet. Did your plumbing company go online this year and is it true that the website is giving you almost to zero customers?
If you optimize your website for local SEO, you can get customers who search for keywords such as “Plumbers near me,” “Plumbers in Myrtle Beach,” “Plumbers in South Carolina,” and other similar ones. SEO analytics and high-end SEO research show that people who need plumbing, electricians, home food delivery, etc. search for local businesses by typing in what they want then followed by the area name. So it would help if you thought about optimizing your content based on this idea seriously.
Local SEO is a process that has strategies to optimize brick and mortar businesses. Through link building and on-page optimization efforts, Local SEO turns your business visible to local people around you.Below are some of the major things to do as a part of Local SEO optimization for your website.
Local Keyword Research
The Local SEO keyword research is quite different than the regular keyword research done for global business. It would help if you gave more importance to long-tail keywords that people use while calling their voice assistants such as Amazon Echo, Google Home, and Smartphones. For example, you can optimize for ” find a plumber near me,” or ” Plumber in Myrtle Beach” and others. There is a spike in voice searches done for local services, and you need to cover that in your SEO strategy.
Build Local SEO Links
Building Local SEO needs to be done organically. Acquire links based on the guidelines provided by Google Webmaster. If you do so in the long term, it will be beneficial for your business. If at all, Google detects your link violation, it can penalize you in the search results. The quality of Local SEO links you choose should be related to your industry, local newspaper titles, local directory websites, local partner websites, local eCommerce websites, and NAP websites.
Other than these techniques, there are advanced Local SEO techniques that you can deploy on your website and leave no stone unturned in order to website rank better on the search results. If you need more information, Myrtle Beach SC SEO will help you with that.
